Gemma Smith

As the Managing Director of Yorkshire based Strata, Gemma Smith leads strategy, processes and communications across the growing business. 

Gemma joined the team at Strata in 2003. Her striving nature and passion for constant learning, combined with an analytical yet creative mind, has enabled her to continually progress and become the Managing Director. 

She is responsible for keeping a health check on the business, overseeing brand and cultural experience from start to finish. Gemma is driven by making a difference to people’s lives and forging emotional connections between the brand and its customers.