Agenda and minutes

Mayor Jarvis MBE welcomed everyone to the meeting.

Apologies for absence were noted as above.

To identify where resolutions may be moved to exclude the public and press.  (For items marked * the public and press may be excluded from the meeting.)

None.

Declarations of Interest by individual Members in relation to any item of business on the agenda.

None.

A report was presented which related to the rebranding of the Sheffield City Region Mayoral Combined Authority.

Members had agreed at the MCA Board held in January 2021 to the principle of rebranding the MCA to reflect the organisation’s core business, decision making that primarily affected South Yorkshire.  Members had also agreed that the costed rebranding proposals would be worked up and presented to the MCA Board. 

Members noted the proposal to take a phased roll out approach which would commence towards the end of July 2021, with further work to be undertaken during the Summer and Autumn months to fully roll out and apply the new brand to the South Yorkshire Mayoral Combined Authority. The formal legal change of name would be implemented when the Chief Executive was satisfied that any practical implications had been resolved.

Following approval by Members at today’s meeting, identity and brand guidelines would be worked up and would be circulated to Members for feedback before a decision was taken by Mayor Jarvis MBE and the MCA Executive.

RESOLVED – That Members:-

1. Agreed the proposed rebrand to the South Yorkshire Mayoral Combined Authority.
2. Agreed to change the legal name of the MCA from the Barnsley, Doncaster, Rotherham and Sheffield Combined Authority to the South Yorkshire Mayoral Combined Authority to reflect its new identity with effect from a date to be fixed by the Chief Executive. Such date to be noted back to the appropriate MCA meeting.

    iii.         Agreed a phased roll out and transition to the new brand.